Social Media Marketing

Social Media Marketing Module 1
The Social Media Mix and Tools

Marketing is one of the hardest things to do right when it comes to running a business. Our first module will explore social media’s role in social influence and the importance of marketing with social media. We work to discover your business’s competitors and discuss how to launch a successful marketing campaign.

• Making the Business Case for Social Media
• Tallying the Bottom Line
• Discovering Helpful Tech Tools
• Leveraging SEO for Improved Visibility

Social Media Marketing Module 2
Content Marketing and X

Our second module explores content marketing and X. We learn how to market, advertise and share content on X as well as how to network and connect with people via different features.

• Growing Your Brand with Content
• Exploring Content-Marketing Platforms
• Using X as a Marketing and Networking Tool
• Making X Yours

Social Media Marketing Module 3
Facebook and LinkedIn

This module describes how to promote yourself and your brand via Facebook and LinkedIn. We explore how to determine what content to create with videos and podcasts.

• Using Facebook as a Marketing Tool
• Creating and Sharing Content on Facebook
• Promoting You and Your Business with LinkedIn
• Using LinkedIn as a Content Platform

Social Media Marketing Module 4
Getting Visual, Other Social Media Sites, and Measuring Success

In the last module of this course, we cover strategies for reaching your customers and how to incorporate social media into other areas of your company. We discuss how to change tactics and metrics to adapt to the ever-changing world of social media. Finally, we describe how to analyze metrics.

• Pinterest
• Snapchat
• Weighing the Business Benefits of Minor Social Sites
• Maximizing Stratified Social Communities
• Delving into Data
• Analyzing Content-Sharing Metrics

**Outlines are subject to change, as courses and materials are updated.**